Dan Grimm is the Distinguished Executive-in-Residence for the Rutgers Institute for Corporate Social Innovation. He serves as an advisor to the Institute on strategic communications, branding and content strategy. For three decades Dan held roles of increasing responsibility at BD (Becton, Dickinson and Company), where prior to retirement he was WW Vice President of Brand and Marketing Communications. Among his achievements at BD he led formative work on brand purpose, customer centricity, brand architecture, and brand activation, each of them topics on which he has lectured academically. Prior to BD he worked for eight years in a creative agency. Dan holds a Master’s Degree in Advertising and a Bachelor’s Degree in Broadcasting from Southern Illinois University.